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Feeling unfulfilled by my corporate PR career, I channeled my passion for bringing people together and favorite past-time (Real Housewives) into a handmade party game for other Bravoholics.
I taught myself photoshop, spent thousands of hours sourcing vendors, sold my furniture
and invested my savings in order to go into production.
One year later in March 2019, my game was ready for its debut.
The only way I knew how to generate sales was through public relations. And solely through doing my own strategic PR, my biz became profitable 30 days from launch.
Because us smaller businesses have the most to gain when it comes to PR.
And all of my journalist friends constantly tell me how they want new companies, leaders, experts and brands to shine a spotlight on.
When I began putting PR into motion I had no sales, no social media followers, no advertising budget, no email list, no experience as an entrepreneur or game maker and no connections in the PR world that could help publicize my game.
And I still was able to captivate the attention of top-tier press and influential media because I have a compelling story, figured out my newsworthyness and used their platforms as a loudspeaker for my brand.
let's chat on a free discovery call
I’m an award-winning, public relations expert.
I've worked with everyone from
unknown underdogs to Grammy and Oscar-winning clients.
Delighting authors, billionaires, celebrities, entrepreneurs, experts, philanthropists, rockstars, small business owners , Fortune 50 CEOs and the world's most admired brands with my unparalleled strategic PR counsel.
And by expert, I’ve been on the PR scene since 2003, graduated with a degree from the top-ranked PR program in the U.S., honed my media relations chops at the Harvard of PR (Edelman) and went on to pioneer PR at the intersection of influencers, brands and entertainment.
You want to nail PR for your business because you get how important it is to connect with targeted media who can expand your visibility, influence and revenue.
(But you’re not sure what that looks like for you and the strategy needed to actually get it done.)
You also know your positioning, messaging and how to get it in front of the right people is key to your business success and isn’t going out of style, even as other marketing trends come and go.
You wonder “Is there someone out there who can help me make this happen?"
Let's explore what's possible and start with a free discovery call to determine exactly what your PR needs are and IF I can help solve them.
Schedule your free PR discovery call today!
Learned the value of exceptional customer service & brand loyalty at Nordstrom
Took Juice Beauty, an unknown startup organic skin care line, mainstream in less than 2 years
Shaped successful PR & digital campaigns at the first integrated PR Marketing Agency in San Diego
Generated innovative global media strategies for HP, Adobe, Microsoft & other Fortune 50 brands
Said YES to quarterbacking Public Relations at Awesomeness Media & relocated to Santa Monica
Launched LOL Surprise, propelling it into a global phenomenon, the No. 1 best-selling brand from inception & winner of the prestigious Toy of the Year award
Started my physical goods business, Who's That Housewife!?, and journey as a creative entrepreneur
I get to help creatives share their story with the world and build their businesses with the power of PR