11 Ways To 'Rate' A Social Media Influencer Before You Work With Them
"Influencers live in the economy of trust and their currency is authenticity. Being friendly, funny and interesting drives credibility. Independence away from a plethora of #sponcon posts drives trust. The most authentic influencers will often ridicule something they don't like; however, when they praise a brand, they really mean it -- and their audiences take notice."
Building a Brand with Packaging: Spotlight on Who’s That Housewife!?
Using the knowledge she gained from working alongside successful leaders for more than 15 years in public relations, Who’s That Housewife!? was born. Courtney’s unique style is reflected in every element of the brand and packaging, down to the tiniest detail including messaging that says “Made with ❤️in Sunny California" on every box.
COURTNEY LOVE GAVIN, PUBLIC RELATIONS EXPERT
Shep is joined by Courtney Love Gavin, a Bravoholic who has spent the past 15 years championing PR for the world's most admired brands.
Finally, a way to prove how many ‘Real Housewives’ taglines you’ve memorized
The Best Mother's Day Gift Ideas, According to Our Editors
As a Housewives superfan, my brain is packed with facts about the 100+ Housewives who have graced the long-running franchises. Which makes me a formidable foe in Courtney Love Gavin’s game, Who’s That Housewife!?
New 'Real Housewives' game is an essential purchase for all Bravo fans
"Who’s That Housewife!? is built on an obsession with the 'Real Housewives' and a commitment to creating wildly distinctive designs that celebrate our iconic leading ladies," the game's creator, Courtney Love Gavin.
How To Promote 'Challenges' To Boost Your Brand: 14 Expert Strategies
"Make your challenge engaging by design. Create something that’s riveting to watch, doable for your audience to execute and can be shared as effortlessly as possible. Meet your community where they already are. Don’t ask them to download an app, submit on your website or place a lot of stipulations. Celebrate every entry, show the impact of the fundraising and the success will happen organically."
15 Non-Traditional Marketing Methods To Help Build Your Business
"Millions flock to Reddit to discover new resources and content specifically related to their own interests. The plethora of subreddits provides unparalleled insight into niche communities and topics. From conducting market research to identifying the context behind keywords, Reddit is a powerful platform for engagement and a marketing goldmine."
10 Communications Pros Recommend Their Favorite Social Media Management Tools
"Muck Rack gives insights that uplevel our communications strategy. It enables us to go beyond seeing who shared an article and view, in real time, conversations from the media that matter most. Thanks to Muck Rack uncovering a passion point that aligns with a specific campaign or brand overall, we’ve developed meaningful relationships with the press that we never would have discovered."