Three secrets to turn every interview into an opportunity to be a media magnet. Have an interview coming up?

Interviews are an awesome PR opportunity where you can get known for your work in front of new audiences.

You can have a larger impact, transform more lives, and ultimately create change faster in your business.

There are 3 key interview mistakes I see people make over and over.

• They don’t know how to approach an interview to get maximum ROI for their business
• They’re not letting the audience see their personality
• They’re not positioning themselves in a way that compels you to buy from them or want more

Because it makes little sense for you to do interviews if you don’t know how to do them deliciously!

Here’s how to nail your message, feel great and shine!

No matter how big or small the opportunity is, I want you to take advantage of every second!

[bctt tweet=”An interview is simply a conversation with purpose.” username=”courtsylove”]

With these tips you’ll be full of poise and confidence for your next job interview, presentation, Skype call or Zoom chat.

FULL TRANSCRIPT:

Hi, I’m Courtney Love Gavin and today on PR Pro Tips Live, I’m talking about how you can nail your next interview with poise and confidence. Interviews are an awesome PR opportunity where you can get known for your work in front of new audiences. You can have a larger impact, transform more lives, and ultimately create change faster in your business. Now before I tell you how you’re going to nail your next interview, I want to talk to you about the mistakes that I see a lot of people make. Number one, they don’t know how to approach an interview in order to get maximum ROI for their business. The other thing is that they’re not letting the audience see their personality, whether that is a podcast interview, an interview Q&S, a blog or a feature magazine or an on camera interview. And the third thing is that they’re not positioning themselves in a way that compels you to buy from them or want more.

Because the hard truth is #truth booth is that it doesn’t make sense for you to do interviews if you don’t know how to do them well. So here is how you can make sure that you nail your next interview with poise and confidence. Secret number one is you want to be unforgettable. The wrong way to approach this is to focus on how you look and just show up and answer the questions. A better way of doing this to make sure that you are very memorable in your interview is to get the note, get to know the interviewer beforehand and make sure you do your research, engage with them on socials if you can, to know what you are going to talk about. Even if they don’t give you questions in advance, you can still strategically, you know, drive the interview back to three main points.

And also to think about how are you going to add value to the audience and get them to engage whether it’s alive, audience, prerecorded, whatever it is, like really be thinking about that audience. Secret number two to nailing an interview is to build a strategy so you’re ready for anything. The biggest fears that I find with my clients is that they’re afraid that they’re going to get stuck, that they’re going to talk too much and over share, or they’re going to say something. They don’t mean the right way to approach this is to remember that there’s no right answer. Like there’s no right answer to any question. You really, it really just goes back to your strategy and it helps tremendously to practice tough questions and tough questions don’t necessarily mean like what is your weight or social security number or you’re sort of crossing a boundary there, but more about like, where is there an area that you tend to babble or maybe get a stumped on a practice.

So that way you have GoTo replies. And the third thing is to make sure that humor and honesty are always the best policy when it comes to your overall strategy. Everyone likes to laugh and it’s important to stay honest. The third secret to nailing your next interview is to turn every question into a chance to win over a new client. Most people, they don’t, when they’re in an interview, a lot of the time they’re not paying attention to the questions. They’re just trying to think about what they’re going to say next. And they’re also not focused on how they’re coming across because they’re thinking I have my pre-rehearsed answers, I’m going to do them. And they’re not really taking a temperature for what’s happening in the room. The key here is that people want to know you! And in order to do that, you want to make sure to be present and focused and to be aware and really listening to the question that’s being asked of you.

Because even if they send questions in advance, they might decide to change it up. So you want to make sure that you stay aware and also to use your personality. I mean, we are not robots, right? We’re living, breathing human beings. Make sure that that comes across and also make sure that you’re showing what makes you you and unique. And last, but certainly not least, is you want to make sure that you’re giving the audience a way to connect. Whether that means you can talk about where they can find you or allude to something, have it in a link, whatever it is, you want to leave them wanting more. I hope this helped you in for preparation for your next interview, and if you would like to get other questions asked, just drop an emoji below and I will see you soon. Bye.