Your brand is not crisis. You want to protect your reputation, serve your customers and promote your brand. But how can you continue to communicate during uncertain times?

What can you do about your marketing and PR initiatives?

Get my Comms Guide for Brands In Uncertain Times here 

Here are actionable strategies every small-business owner or entrepreneur can do to communicate during uncertain times.

NUMBER ONE

Think critically about how to tell your story. Business-as-usual sales and marketing tactics can come across as tone-deaf and ineffective.

[bctt tweet=”The great equalizer is our need for connection. ” username=”courtsylove”] At the end of the day your messaging needs to be genuine and community driven, or it will just fall flat.

NUMBER TWO

What problems are impeding your business and customers?
Companies who are being creative and doing things that create new business opportunities and have PR value are in high demand.

NUMBER THREE

Your brands is designed for the long-haul. Building a brand’s visibility, thought leadership, market competitiveness and credibility requires dedication and perseverance.

NUMBER FOUR

Innovation comes out of necessity. History has shown that some of the most prominent brands have started and flourished during tough times, including Airbnb, Dropbox and Square.

Now is the time to build and hone your brand’s story!

Let me know, what questions does this bring up for you?

To start building your brand’s story and communicate during uncertain times I have a free resource you can grab FREE your copy here

Full Transcript:

And for a lot of business owners and entrepreneurs, there’s a pressing question and it’s what should I do about my marketing and public relations initiatives. You want to protect your reputation, serve your customers and promote your brand. And here are some actionable strategies every small business owner or entrepreneur can do. As you can tell, the whole family’s here and that’s why you hear the noise in the background for those who are watching this. I was just about to turn it off. Um, okay, so the first thing that you want to do is you really want to think Crikey, Chandler stop, is you really want to think critically about how to tell your story. Pivot. Have you heard that as anyone that’s listening to friends fan, business as usual and normal marketing tactics can come across as too tone deaf and ineffective. One thing that I truly believe is a great equalizer that we all have going on right now is that we are all affected by this virus and that we all now have this strong need for connection. At the end of the day, your messaging needs to be genuine or community driven, or it’s just going to fall flat. posting a link, for example, to a 1500 dollar juicer, or another program that you sell when millions of people have just lost their jobs is not a smart idea. We need to be aware genuine and focus on community and self wellness things that we’re really exploring right now. We’ve lived in a time of access event event ization with literally everything at the touch of our fingertips. And now we have to stay inside but we still have this spectacular Online connectivity we’ve never had before. So seeing how brands and companies can be resourceful is very, very interesting. The second thing that you want to think about is what problems are impeding your business and customers. companies who are being creative and doing things that create new business opportunities and have PR value are in high demand. For example, if you’re a real estate broker, showing homes to customers during a pandemic might not be an option right now. But you can still help your clients secure financing legal counsel and even a moving company. Right. One example that I love is that there is a local restaurant that was forced to close its doors to dining because of everything that’s happening right now. And what they realized is they had this capability to bring hard to find items to local residents, so they created a pop up store, where they passed. purchases through a door and waived delivery charges for their customers. The third thing that you really want to think about is that your brand is designed for the long haul. Building a brand’s visibility thought leadership market competitive competitiveness and reputation requires dedication and perseverance and remember that innovation comes out of necessity. History has shown us that some of the most prominent brands have started and flourish during tough times including Airbnb, Dropbox, and square. If history continues to be our guide, we’ll see more innovations emerge this year. From automation AI cybersecurity, digital health, including telemedicine education, FinTech and HR Now is the time to disrupt the status quo. Now is the time to build and hone your brand’s story. Let me know if this brings up any sort of questions about what it is that you need to do for your brand. If you want to start building your brand story and learn more about how you can communicate during these uncertain times, I have a free resource for you that I will link below. Have a great rest of your day and I’ll be back next week.