Whether you’re a product or service based business, now is the time to start pitching for holiday press opportunities. Not sure where to start, here are my proven public relations tips for massive media success. Stand out and shine this holiday season with PR!
PR PRO TIP: Make sure to focus on pitching ONE product, versus your entire line. Journalists will be overwhelmed if you try to tell them about each of your products - focus on your best seller and leave it at that.
There’s a multitude of angles for you to hook a winning story! Think about your area of expertise and how it could benefit stories around the holidays and New Year.
What seasonal insight do you have to share? What can I teach people that would make their holiday better, happier, healthier, less expensive, more stylish?
For example, if you owned a solar energy business you could give tips on keeping your heating bills low during the cold winter months. Mores ideas
PR PRO TIP: Research how your media targets covered holiday themes in the past. You can easily find this online on their website OR by using Google news search and making the dates during a specific period.
Spend time perfecting your pitch and find new ways to stand out against the crowd. We’re in an age with a 24/7 news cycle with no shortage of news stories, so establish your voice and give good story this holiday season!